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In The Birdcage

FASHION + ART +STYLE

Category Archives: London Fashion Week

Here’s some backstage footage from the amazing event I’ve been featuring of late … the ZIAD GHANEM LONDON FASHION WEEK SS10 SHOW in collaboration with FIRETRAP!

Taking place @ the Vauxhall Fashion Scout, the show featured Ziad’s Ready-To-Wear collection — Maiden Britain — along with denim patchwork pieces created from Firetrap‘s original styles.

The capsule collection is due to be exhibited within London’s City Hall before going under the hammer @ auction in support of THE MAYOR’S FUND FOR LONDON.

Here’s some exclusive backstage footage of the show + after party which took place @ THE EAST ROOM in Shoreditch.

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GARETH PUGH  ss2010

GARETH PUGH ss2010

With glowing shades of ash, GARETH PUGH produced quite an eclectic mix of mens-+-womenswear in this season’s show, corsets featured in the menswear while the womenswear was less constrained.
Via  Style.com

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Ziad_Ghanem_Firetrap_Eve-AfterParty_1

As promised, here’s the latest on THE IMMORALIST …

Here are the pics from the after party which took place at ‘The East Rooms‘ and which featured performances by Ex Lovers & Ali Love + DJ sets by Disco Bloodbath and Gutterslut.

Recap:  The denim items were a result of the collaboration with Firetrap and will be exhibited then auctioned @ City Hall in order to support the Mayors Fund For London.  So if you happen to be in London town @ about that time + you’ve got some spare dosh, take a look at the capsule collection and support this really important charity!

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The Immoralist _Follow Up_Surgerypr_1

You may recall my previous article on THE IMMORALIST collaboration between Firetrap and London’s ‘cult couturier’ Ziad Ghanem for Spring/Summer 2010.

I’ve just received these amazing images of the seven-piece capsule range which celebrates a festival of colour, texture and form, shiny futuristic metallics which are juxtaposed against 3D shapes and easy-to-wear fabrics, creating pieces full of wit and character.

As mentioned in the previous article, THE IMMORALIST was inspired by the Andre Gide novel (of the same name) and takes in a myriad of references from Hollywood’s glamorous Golden Age, to London’s multi-cultural mix.

“It’s the American Dream turned into a British Reality.”

– Ziad Ghanem

From Pop Art to Fast Food, the positivity of post-war 1950s America is the inspiration behind the collection, reflecting on the era of youthful optimism and a future full of promise.

The capsule range is due for exhibition within City Hall before going under auction in support of The Mayor’s Fund for London.

ZIAD GHANEM

FIRETRAP

MAYORSFUNDFORLONDON.ORG.UK

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Immoralist Show poster

ZIAD GHANEM & MAIDEN BRITAIN collaboration with FIRETRAP presents THE IMMORALIST

Firetrap FIRETRAP‘s brand of London-ism reflects the capital’s street culture and distinct eclectic sense of style and is reflected in their desire to collaborate with an established London based independent designer to create a capsule collection scheduled to be shown as part of September’s LONDON FASHION WEEK.

Ziad Ghanem

Their choice:  avant garde cult couturier ZIAD GHANEM was invited to collaborate with them with his Ready To Wear line, MAIDEN BRITAIN for Spring/Summer 2010.

Entitled THE IMMORALIST (after Gide’s novel), Ziad Ghanem brings into the mix his recycle/redesign aesthetic to Firetrap’s denim line in order to create a capsule range of 7 pieces … transforming denim ito distinctively individual pieces, yet remaining true to Firetrap’s collection + feel.

THE IMMORALIST will be unveiled as part of  Vauxhall Fashion Scout at September’s London Fashion Week.  The 7 pieces will then go on to be exhibited within the fantastic City Hall before going under auction in support of MAYOR’s FUND FOR LONDON. This charity was set up earlier this year to improve opportunities + aspirations of disadvantaged children and young people in London – nearly half of which are living in poverty. Both Firetrap + Ziad Ghanem felt that it made sense to show their support by becoming involved and encouraging others to do the same.  They hope to not only provide financial support to the Fund, but they also wish to inspire young people across London.

If you’re also interested in supporting the MAYOR’s FUND FOR LONDON by donations for the charity, you can get more information @ http://mayorsfundforlondon.org.uk.


Details:
ZIAD GHANEM & MAIDEN BRITAIN Collaboration with FIRETRAP presents THE IMMORALIST …

from

4.45pm

when

Monday 21st September 2009

where

LONDON FASHION WEEK

@ Freemasons Hall,

60 Great Queen Street,

Holbourn, WC2B 5A.


Via:  SURGERY PR,

FIRETRAP, ZIAD GHAREM

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Alexandra Groover in i-D Magazine F09

Take a sneak preview of Alexandra Groover’s SS-10 collection in the current issue of i-D magazine!

The article is about the All Walks Event taking place September 18th in the BFC tent for London Fashion Week – in support of diversity in the modeling industry.

Alexandra Groover, along with 7 other designers including:

Mark Fast,

Hannah Marshall,

and Avsh Alom Gur

were specially selected for this event.  How cool!

Congratulations, Alexandra … well done!

Have a look!

😉

ALEXANDRA GROOVER

Alexandra Groover on Myspace

Alexandra Groover on Facebook

Alexandra Groover Blog

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