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In The Birdcage

“FASHION + ART +STYLE”

September 30, 2009 Swatch Launches Men’s Premium AutoChrono Collection

SWATCHSwiss fashion/jewellery maker SWATCH shakes up the world of traditional watch making with the launch of its SWATCH CHRONO AUTOMATIC COLLECTION.

The debut collection lauches on the 15th of October + consists of 5 sporty models offering stylish looks, rugged design + precision timing.

Each of the 5 models in the collection features:

  • a molded plastic case;
  • disc-shaped windows in the crystal glass case back present an unobstructed view of the fascinating mechanical movement within.
  • New self-winding ETA Caliber C01.211;
  • A fifteen-jewel 3Hz movement with a 46- hour power reserve.

The CHRONO AUTOMATIC wrist watch challenges the more conservative market – Swatch’s inventive + creative designers have wrapped the inimitable Swatch look + feel around a new self-winding movement – putting assured chrono automatic performance + extraordinary style within easy reach of adventurers all over the world!